Digital is omnipresent in our daily life, from a designer-freelancer to a huge multi-brand with hundred of thousands of employees, every business needs a marketing campaign. For… Read more “What makes your strategy successful”
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If you do, be careful
We spend our time planning marketing campaigns in order to reach specific and realistic goals. Then we provide these campaigns, analyze their results and indicators and start… Read more “If you do, be careful”
Fake news: is the Great Pacific Garbage Patch so Great?
These days, the environment is having a hard time. It is almost daily news, and everybody is talking about it because if we talk about the environment… Read more “Fake news: is the Great Pacific Garbage Patch so Great?”
Persuasive communication
Persuasive communication is any message whose sole purpose is to make the listener support a message and transform their thinking in favour of the presenter’s perspective. It… Read more “Persuasive communication”
Storytelling to save the oceans
To start, let’s define what the notion of ‘storytelling’ means: What is storytelling ? It’s an approach to communicating about products, services or topics. It can be… Read more “Storytelling to save the oceans”